Effective market research doesn't require expensive tools or complex strategies. This guide introduces Courtland Allen's "El Dorado Landscape" framework, illustrating how in-depth customer interviews can uncover genuine market needs and viable startup ideas. Learn to move beyond surface-level assumptions and discover opportunities that truly resonate with your target audience.

Forget the flashy launch day with viral buzz and instant sign-ups. This post breaks down how Transistor.fm grew by starting small, validating early, and focusing on real customer problems. Learn how to choose the right market, test your ideas like experiments, and build a SaaS business that compounds over time.

What if your next marketing win wasn’t a blog post or ad campaign — but a tool? This post introduces “engineering as marketing,” a strategy where technical founders build lightweight tools, scripts, or templates that attract leads and build trust. Learn how companies like HubSpot and Shopify used this approach to scale, and how you can apply it — even with a small team.

MicroConf + Twin Cities based Lunar Startups, the first inclusive accelerator program in Minnesota, are teaming up to support underrepresented + under-financed founders in tech.

Accessing non-dilutive capital through Pipe is fast and flexible—designed for founders to grow their businesses on their terms, at their pace, and with a low cost of capital. The platform allows companies to trade their recurring revenue streams for up-front capital.

In this guide, we’re sharing the actionable strategies 3 different SaaS entrepreneurs used to come up with their ideas.

In this post, we’re going to use an example of how one entrepreneur, Adam Wathan, stair-stepped his way from one successful product launch to continually launch bigger SaaS products.

We’re taking a closer look at the SaaS lean analytics framework, how to implement it, and how it can help you go from idea to viable product.

In this post, we’re sharing actionable strategies and tactics from a talk that Asia Orangio gave at MicroConf Starter to help you get in front of your target audience and land your first 100 customers.

With over a decade of experience watching hundreds of entrepreneurs launch products, Rob Walling started to notice a pattern emerging among the pool of bootstrappers who were able to successfully replace their income, buy back their time, and quit their jobs. This pattern has come to be known globally as The Stair Step Approach, a 3 step framework to build up reserves as a bootstrapped founder, buy back your time and ultimately quit your day job and go all in on your entrepreneurial aspirations.

Good customer service can help you cultivate evangelist users who spread the word about your product and refer it to their colleagues and friends.

Ten years ago, Rob Walling set out to create a forum for SaaS founders to meet in-person. With “micro” in its name, you may have guessed that the original event was small, but Walling has maintained the close-knit feel of the events and community even as it has grown. Today, MicroConf is the premier event host and community of non-venture track SaaS founders worldwide.

In putting together the 2020 SaaS Podcast Awards, we collected hundreds of nominations for incredible shows hosted by bootstrapped and mostly bootstrapped SaaS Founders. We put together this list to showcase the award nominees and all the submissions so you can find your next best listen.

The 2021 State of Independent SaaS Survey is now live. Help us take a look behind the scenes of the bootstrapped and mostly bootstrapped SaaS community to find what is working, what is not, and what the impact of the maelstrom that has been 2020.