THE ULTIMATE COURSE
FOR LAUNCHING YOUR SAAS
Everything you need to know about choosing & validating your idea, finding product-market fit, building your MVP, & launching strategically
Love it or your money back (30 days)
Rob Walling has been featured in
Go from “no idea” to launching your product with entrepreneur, author, and investor Rob Walling
Featuring lessons from
Derrick Reimer (SavvyCal) · Ruben Gamez (SignWell) · Craig Hewitt (Castos) · Jason Buckingham (Senior Place) · Lianna Patch (Punchline Copy) · Ross Hudgens (Siege Media)
Real-Life Examples from Decades in SaaS
9+ Hours of Video Lessons & Transcripts
23 Quizzes to Test Your Knowledge
23 Step-by-Step Worksheets
Take a 3-minute tour
Building a startup
is hard.
Even the smartest founders make avoidable mistakes. If you dream of starting a software business, give yourself the best chance of success by learning from founders who have done it before. The SaaS Launchpad is your blueprint for:
Finding and validating your SaaS idea
Building your minimum-viable product
Creating your launch list
Launching your product
Iterating and strengthening your product-market fit
Skipping the stumbles that kill most software startups before they even had a chance
“I loved the rapid-paced nature of it, the hands-on interviews with industry leaders, and the overall well-structured content.
Believe it or not, the course, with its methodical approach, helped me discover my most recent B2B SaaS, which I just launched and with which I'm already in the process of signing up my second client.”
— Val S.
Walk step-by-step through the
3 key phases of your new SaaS startup
1
In the Idea Phase, you’ll learn to avoid the trap of tempting ideas that aren’t worth your time, validate your idea several different ways, and discover what red flags can invalidate an otherwise solid idea.
In the Build Phase, you’ll learn what a minimum viable product (MVP) is and isn’t, define your objectives according to Rob’s 5-step process, decide on your development approach, start building your launch list, and price your product.
2
3
And in the Launch Phase, you’ll launch carefully and strategically, learn to do early-stage sales, iterate based on feedback, and keep showing up for your customers and your product.
Look inside the course
Learn SaaS startup fundamentals from the expert who literally wrote the book(s) on it
ROB WALLING
Meet your instructor…
I've been helping bootstrapped startup founders for 18 years, drawing from my experience starting six companies and multiple successful exits, including Drip. I've distilled my expertise into several books, including The SaaS Playbook (the definitive guide to bootstrapping a SaaS business).
I also co-founded MicroConf, the original conference and community for self-funded SaaS founders, and co-founded TinySeed, a funding-meets-accelerator program that helps founders succeed without giving up control of their business.
The SaaS Launchpad is a collection of all of my knowledge and experience — plus the wisdom of several other successful founders and friends. If you’re interested in starting, building, and launching your successful SaaS business, you won’t find a more comprehensive resource.
Co-founder of the original conference and community for bootstrapped founders.
General Partner of TinySeed, a B2B SaaS accelerator having invested in over 170 startups.
Host of the most popular podcast for bootstrap startups, with over 15 million downloads.
Just a few of the questions this course will help you answer…
How do I find and validate my SaaS idea?
Should I aim for a vertical or horizontal market?
How should I price my product?
How do I find and validate my SaaS idea? Should I aim for a vertical or horizontal market? How should I price my product?
What’s a dual funnel and how do I implement it?
What do I need to include in my MVP (minimum viable product)?
How do I launch my product?
What’s a dual funnel and how do I implement it? What do I need to include in my MVP (minimum viable product)? How do I launch my product?
Kind words from fellow founders
-
"Rob knows software, and he knows startups. I've been learning from him since the early years of HubSpot. You should too."
Dharmesh Shah
Co-founder/CTO, HubSpot -
"Fortunately for you, Rob Walling has been one of the most active members of this [startup community] for a few decades, having built several successful companies and, through investment, has seen the ups and downs of more than one hundred."
Jason Cohen
Founder, WP Engine -
"Rob is a startup Grand Master who's inspired me and countless others. A chance to learn from Rob's condensed knowledge is a drop-everything-and-do-this-instead moment."
Courtland Allen
Founder, Indie Hackers -
"Rob has more years in the bootstrapped trenches than anyone, and that's why he's my go-to source for how to build a lucrative bootstrapped business. After learning from his teachings and community, I exited my bootstrapped SaaS for 7 figures!"
Laura Roeder
Founder, Paperbell -
"Rob's one of the few minds who sits at the center of the SaaS ecosystem with the knowledge of not only how to build SaaS products properly but also how to scale them."
Patrick Campbell
Co-founder, Profitwell -
"Most of the advice that's out there about growing a SaaS past the initial phases is pretty bad. Not a lot of people have actually run a bootstrapped SaaS business for a long time. Rob Walling is the exception. He's been in the trenches for over a decade, and has been mentoring the indie software community the whole time."
Peldi Guilizzoni
Founder and CEO, Balsamiq
What’s included in the
THE SAAS LAUNCHPAD
Get instant access to 28 video lessons guiding you through launching your SaaS
Welcome to the SaaS Launchpad! (37 min)
Introduction to the Course (04:56)
Why SaaS is the best Business Model (08:28)
Getting Started (14:46)
Why I think you should (mostly) focus on Business-to-Business (09:09)
The Idea Phase (3hr 29min)
The DNA of a Great SaaS Idea (28:48)
The Bootstrapped SaaS Graveyard (Avoid these at all costs) (15:27)
How to Find SaaS Ideas (09:54)
The 2/20/200 Idea Validation Framework (11:09)
2 Hour Validation, Part One: The 5PM Pre-Validation Framework (26:19)
20 hour Validation, Part One: Talk To People (16:49)
Making 100+ Cold Calls to Find Validation (with Jason Buckingham of SeniorPlace.io) (26:52)
20 hour Validation, Part Two: Landing Pages (18:28)
Your 20-Hour Idea Validation Blueprint: Landing Page Worksheet (13:52)
Steal This Process to Write Your MVP Landing Page (with Lianna Patch of Punchline Copy) (46:21)
Validation Red Flags and Invalidating an Idea (09:28)
The Build Phase (2hr 24min)
Planning and Creating Your Minimum Viable Product (21:30)
Building A Great MVP (with Derrick Reimer of SavvyCal) (45:06)
Building Your Launch List (22:19)
When Should I Start Marketing? (11:51)
Preparing For Launch (Go-To-Market) (23:48)
SaaS Pricing 101 (20:14)
The Launch Phase (2hr 45min)
The Phased Launch Playbook (11:11)
Iterating & Strengthening Product-Market Fit (18:19)
Early Stage Sales for First Time Founders (with Craig Hewitt of Castos) (35:11)
When is it Time to Start Over? (13:19)
Early Stage SEO Strategies (with Ruben Gamez) (41:37)
Watch Me Find SEO Opportunities (with Ross Hudgens of Siege Media) (42:51)
Now It's Time to Get to Work (02:39)
30-day money-back guarantee
“I truly believe the frameworks, strategies and insights packed into this course are easily worth over $1500, but I've priced it at only $499 to make these crucial insights accessible to SaaS founders like you.
I'm so confident in the value of this course that I'm offering you a 30-day, no-questions-asked money back guarantee - if you don't feel you've gotten your money's worth, simply request a full refund within 30 days, no questions asked.”
ROB WALLING
Founder @ MicroConf
Overall the course has been immensely valuable, especially in reshaping how I think about SaaS and validating ideas.
I’d definitely recommend it to other founders who are starting out.
— Terisa G.
Get access now & start building your successful SaaS
ONE-TIME PAYMENT OF
$499
28 Video Lessons
23 Worksheets
23 Quizzes
9+ Hours of Learning
Instant Access
30-Day Money-Back
Guarantee
3 MONTHLY PAYMENTS OF
$175
PER MONTH
28 Video Lessons
23 Worksheets
23 Quizzes
9+ Hours of Learning
Instant Access
30-Day Money-Back
Guarantee