THE ULTIMATE COURSE
FOR LAUNCHING YOUR SAAS

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Rob Walling has been featured in:

Building a startup

is hard.

What if you could avoid the pitfalls, mistakes, and setbacks that will derail your progress and motivation?

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Introducing…

THE SAAS LAUNCHPAD

The Ultimate Course For SaaS Startups.

A comprehensive, self-paced course designed to guide aspiring founders through every stage of launching a successful SaaS product.
Taught by renowned SaaS expert Rob Walling.
More than 9 hours of in-depth lessons, covering the entire journey from idea conception to product launch.
You'll receive access to course resources, including practical tools, worksheets, and quizzes, all crafted to reinforce learning and facilitate real-world application.
Whether you're a first-time founder or a seasoned entrepreneur looking to venture into the SaaS space, The SaaS Launchpad provides the knowledge, strategies, and hands-on experience needed to transform your vision into a thriving SaaS business.

Discover Successful Strategies for The 3 Key Phases of a SaaS Startup...

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Unlock SaaS startup secrets from the expert who has literally written the book(s) on it.

ROB WALLING

Meet your instructor…

"I've been helping bootstrapped startup founders for 18 years, drawing from my experience starting six companies and multiple successful exits, including Drip.  I've distilled my expertise into "The SaaS Playbook," the definitive guide to bootstrapping a SaaS business, and co-founded MicroConf, the original conference and community for self-funded SaaS founders. The SaaS Launchpad is the culmination of my knowledge and experience, providing an invaluable resource for anyone looking to start, build, and launch a successful SaaS business."

Co-founder of the original conference and community for bootstrapped founders.

General Partner of TinySeed, a B2B SaaS accelerator having invested in over 170 startups.

Host of the most popular podcast for bootstrap startups, with over 15 million downloads.

Author of 4 books on building and launching SaaS startups.

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What’s Included in the Course?

Get instant access to 28 video lessons, including worksheets and quizzes.

1. Introduction To The Course (04:56)
2. Why SaaS is the BEST Business Model (08:28)
3. Getting Started (14:46)
4. Why I think you should (mostly) focus on Business-to-Business (09:09)
1. The DNA of a Great SaaS Idea (28:48)
1. The Bootstrapped SaaS Graveyard (Avoid these at all costs) (15:27)
2. How to Find SaaS Ideas (09:54)
3. The 2/20/200 Idea Validation Framework (11:09)
4. 2 Hour Validation | Part One | The 5PM Pre-Validation Framework (26:19)
5. 20 hour Validation | Part One | Talk To People (16:49)
6. Making 100+ Cold Calls to Find Validation (with Jason Buckingham of SeniorPlace.io) (26:52)
7. 20 hour Validation | Part Two | Landing Pages (18:28)
8. Your 20-Hour Idea Validation Blueprint: Landing Page Worksheet (13:52)
9. Steal This Process to Write Your MVP Landing Page (with Lianna Patch of Punchline Copy) (46:21)
10. Validation Red Flags and Invalidating an Idea (09:28)
1. Planning and Creating Your Minimum Viable Product (21:30)
2. Building A Great MVP (with Derrick Reimer of SavvyCal) (45:06)
3. Building Your Launch List (22:19)
4. When Should I Start Marketing? (11:51)
5. Preparing For Launch (Go-To-Market) (23:48)
6. SaaS Pricing 101 (20:14)
1. The Phased Launch Playbook (11:11)
2. Iterating & Strengthening Product-Market Fit (18:19)
3. Early Stage Sales for First Time Founders (with Craig Hewitt of Castos) (35:11)
4. When is it Time to Start Over? (13:19)
5. Early Stage SEO Strategies (with Ruben Gamez) (41:37)
6. Watch Me Find SEO Opportunities (with Ross Hudgens of Siege Media) (42:51)
7. Now It's Time To Get To Work (02:39)

Course Preview.

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What SaaS Experts Have to Say About Rob Walling.

"Rob knows software, and he knows startups. I've been learning from him since the early years of HubSpot. You should too."

Dharmesh Shah
Co-founder/CTO, HubSpot
"Fortunately for you, Rob Walling has been one of the most active members of this [startup community] for a few decades, having built several successful companies and, through investment, has seen the ups and downs of more than one hundred."

Jason Cohen
Founder, WP Engine
"Rob is a startup Grand Master who's inspired me and countless others. A chance to learn from Rob's condensed knowledge is a drop-everything-and-do-this-instead moment."

Courtland Allen
Founder, Indie Hackers
"Rob has more years in the bootstrapped trenches than anyone, and that's why he's my go-to source for how to build a lucrative bootstrapped business. After learning from his teachings and community, I exited my bootstrapped SaaS for 7 figures!"

Laura Roeder
Founder, Paperbell
"Rob's one of the few minds who sits at the center of the SaaS ecosystem with the knowledge of not only how to build SaaS products properly but also how to scale them."

Patrick Campbell
Co-founder, Profitwell
"Most of the advice that's out there about growing a SaaS past the initial phases is pretty bad. Not a lot of people have actually run a bootstrapped SaaS business for a long time. Rob Walling is the exception. He's been in the trenches for over a decade, and has been mentoring the indie software community the whole time."

Peldi Guilizzoni
Founder and CEO, Balsamiq

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“I truly believe the frameworks, strategies and insights packed into this course are easily worth over $1500, but I've priced it at only $499 to make these crucial insights accessible to SaaS founders like you. I'm so confident in the value of this course that I'm offering you a 30-day, no-questions-asked money back guarantee - if you don't feel you've gotten your money's worth, simply request a full refund within 30 days, no questions asked.”