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Discover the secrets to starting and scaling a SaaS business, learn from other successful SaaS founders, and get new SaaS ideas, ways to improve SaaS marketing and sales, and more. Join us for in-depth conversations with experienced entrepreneurs, get actionable insights, and join our vibrant community of like-minded founders.Latest on the MicroConf Blog:
How To Manage Tech Debt
Technical debt can quietly erode your SaaS product's performance and scalability. This guide explains the different types of tech debt, their impact on your business, and offers seven actionable strategies to keep it under control. Learn how to balance speed and quality to maintain a healthy codebase.
How Do I Use DNS For My Startup?
DNS isn't just a technical detail—it's foundational to your startup's performance, security, and credibility. This guide demystifies DNS for founders, covering SSL certificates, essential record types (A, CNAME, MX, TXT), and what to look for in a DNS provider. Learn how to set up your domain, protect against outages and attacks, and choose tools that scale with your business.
Engineering as Marketing: How SaaS Founders Can Build Tools That Sell
What if your next marketing win wasn’t a blog post or ad campaign — but a tool? This post introduces “engineering as marketing,” a strategy where technical founders build lightweight tools, scripts, or templates that attract leads and build trust. Learn how companies like HubSpot and Shopify used this approach to scale, and how you can apply it — even with a small team.